''The increasing stress involved in motoring nowadays makes the psychological efficiency of the driver a more important factor than the mechanical efficiency of the vehicle he drives'' (Parry, 1968).
....surely the 'psyche' runs the show...Welcome to the ''Psyche Drives''...

Friday, September 13, 2013

Ganpati Bappa Morya!!



Celebrating road safety ..the ganpati style :)


Always wear seat belts while riding four-wheelers

Sunday, September 8, 2013

World's most dangerous roads!!


With one road crash fatality happening every four minutes on Indian roads, nothing could be worse than that. This short documentary made by the BBC gives an overview of how risky and dangerous it is to drive on Indian roads. As an Indian I feel miserable and really bad but ironically it is the truth!!



Tuesday, August 27, 2013

Watch...Listen...Think

This is a brilliant ad by Mahendra's featuring Aamir Khan.  The message is for every youngster. Watch it. Listen to every word carefully.  And drive safe. 




Monday, August 26, 2013

Are they Immortals??



Overspeeding, triple riding, riding helmetless on two-wheelers is a common scenario on Indian roads. What these youngsters do not understand is they are staking their own life as well as of other road users. These girls riding at more than 50kmph on internal roads of the city are compromising their lives with no safety gear at all. Its almost similar to committing suicide. Kindly take a lesson, DO NOT do this, YOU HAVE ONLY ONE LIFE, PROTECT IT, ITS PRECIOUS!!