''The increasing stress involved in motoring nowadays makes the psychological efficiency of the driver a more important factor than the mechanical efficiency of the vehicle he drives'' (Parry, 1968).
....surely the 'psyche' runs the show...Welcome to the ''Psyche Drives''...

Friday, September 13, 2013

Ganpati Bappa Morya!!

Celebrating road safety ..the ganpati style :)

Always wear seat belts while riding four-wheelers

Sunday, September 8, 2013

World's most dangerous roads!!

With one road crash fatality happening every four minutes on Indian roads, nothing could be worse than that. This short documentary made by the BBC gives an overview of how risky and dangerous it is to drive on Indian roads. As an Indian I feel miserable and really bad but ironically it is the truth!!

Tuesday, August 27, 2013


This is a brilliant ad by Mahendra's featuring Aamir Khan.  The message is for every youngster. Watch it. Listen to every word carefully.  And drive safe. 


Monday, August 26, 2013

Are they Immortals??

Overspeeding, triple riding, riding helmetless on two-wheelers is a common scenario on Indian roads. What these youngsters do not understand is they are staking their own life as well as of other road users. These girls riding at more than 50kmph on internal roads of the city are compromising their lives with no safety gear at all. Its almost similar to committing suicide. Kindly take a lesson, DO NOT do this, YOU HAVE ONLY ONE LIFE, PROTECT IT, ITS PRECIOUS!!

Tuesday, February 28, 2012

Keep Zebra crossing free!!

Keep Zebra crossing free, have a respect for pedestrians. Someday you might have to cross that road...

Wednesday, February 1, 2012

No helmet, no petrol

Non usage of protective gear while driving is one of the major cause of death during a road crash. Helmets are quite effective in reducing the likelihood of head injuries as well as its severity. In India 69% of the total number of motor vehicles are motorized two-wheelers, considerably higher than in high-income countries. In European countries, head injuries contribute to around 75% of deaths among motorized two-wheeler users; in some low-income and middle-income countries head injuries are estimated to account for up to 88% of such fatalities. India having the second-largest two-wheeler market in the world and among the first in terms of road fatalities needs stringent enforcement for compulsory usage of helmets while driving two-wheeler. Compulsory enforcement in some countries have brought down the fatality rate. 
A recent initiative of "No helmet, No Petrol" by Ranchi authorities has been started in order to bring down the road fatality rate. However, the petrol pump owners are little skeptical on the success of this initiative but everything done for a good cause with a good intention is more than welcome.

For more read on:
Helmets: a road safety manual for decision-makers and practitioners. Geneva, World Health Organization, 2006.
No helmet, no petrol in Ranchi

Sunday, January 29, 2012


Here are some road scenarios to think about as to what we do on roads unconcerned about others.

And here I was the witness to pile up in Chandigarh as these cars speeded up on a busy road
and ended up crashing into each other. Fortunately only three got badly damaged
while four other just escaped with few scratches. 

Here's a  new style of "wearing" helmet...
after all it is for the enforcement and not for your own safety...isn't it??

Barricades left unattended in the midst of road..
can prove fatal especially when placed immediately after a turn...

And here is horse cart with its unmarked protruding load
moving on the right of the road

And here's a probably rich guy in a sedan
transporting some material protruding dangerously out. 

This is another common sight on our Indian roads.
Making the 'best' use of your conveyance...for your convenience!